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Give shoppers the clarity they need while they're still deciding.
Aurora hybrid mattress$1,299
Medium-firmHybrid latex8-inch profileZoned support
8-inch… is that too thin?
Height isn't the constraint — the zoned core supports up to ~110 kg. The lower profile just sits better with most bed frames.
Answers that know your products.
Every answer comes from your catalogue, your policies and your brand voice — and never promises what you haven't approved.
KnowledgeAurora hybrid mattress
Product data24 facts from your catalogue
Brand knowledgeVoice, tone, what you stand for
Approved informationCare guide, warranty, returns
Claims to avoid“cures back pain”
“will this fix my back pain?”
It can't promise that. What it does is keep your hips and shoulders aligned — the zoned core is firmer under the hips — and you have 100 nights to find out.
FromZoned support100-night trialClaim avoided
Introducing
Airframe.
Every answer, shaped the way shoppers understand.
“can I swim with it?”
Yes — for swimming
Rated to 50 m, so laps and snorkelling are fine. It isn’t a dive watch — skip anything deeper.
“how big is it, really?”
38mmCase
10.9mmThickness
20mmLug width
Sits proportionately on 15–18 cm wrists; the slim case keeps it from feeling bulky.
“the 38 or the 41?”
Solstice 38Fits you38 mm caseWrists 15–18 cm71 g
Solstice 4141 mm caseWrists 17 cm +82 g
Under a 17 cm wrist, the 38. Above it, either works — the 41 reads sportier.
“what straps fit it?”
| Strap | Width | Price |
|---|---|---|
| Oyster steel | 20 mm | $120 |
| Tan leather | 20 mm | $65 |
| Olive NATO | 20 mm | $30 |
All three swap in seconds with the quick-release pins.
“how do I keep it running?”
It’s automatic — wear it and it winds itself. Off the wrist it runs about 40 hours; if it stops, give the crown twenty turns and set the time.
FromCare guideMovement specs
It truly understands before it speaks.
The questions become the insight.
See what shoppers ask, whether they got an answer, and where — across products, collections and price bands.
What shoppers are askingLast 30 days
96 questions · 82 answered · 14 unanswered
Comfort & fit38 questions
Compatibility27 questions
Sizing19 questions
Materials12 questions
By price band
$100 – $25020 questions
Hear from your shoppers
Will this feel comfortable for long walks?
AnsweredCan I use this every day?
UnansweredTurn questions into action.
See what went unanswered, what shoppers keep asking, and which product pages need more detail first.
OpportunitiesFrom 96 questions
Unanswered
Add care instructions to 7 product pages
Asked 11 times · shoppers got your “can’t answer” messageAsked again and again
“Will this suit a side sleeper?”
Asked by 38 shoppers · answered in chat, not on the pageAsked across products
“Is it water resistant?” and similar
4 products · one guide would answer it everywhereWhere shoppers ask most
Solstice 38 automatic
31 questions · most asked: “is 38 mm too large for a small wrist?”Every question leaves a signal.
The same question, on more than one product
Care information is missing
Help shoppers understand.
Learn what they needed.
Product Overviews turns product questions into clarity for shoppers and signals for brands.